The click-through rate tells YouTube and Google that your video is relevant and something people want to watch. Pro tip: Whenever it makes sense, put your keyword at the beginning of your title.Įxample: if your keyword is “antique glass buttons,” and your video is about how to find them, choose something like, “Antique glass buttons: five best places to find them” instead of “Top 5 places to find antique glass buttons.” Click-through rates (CTR)Ī significant reason to name your video well is to get people to click on your video over the others that show up in search results. Including your primary keyword in your title is crucial. Keyword-rich titles are strongly correlated to the video’s ranking in search results. Here are a few of the tips you’ll need to keep close as you develop your video naming muscle memory. When your video's name is such an important element to your YouTube success, it becomes all about implementing best practices every single time. Videos, on the other hand, need to not only be descriptive, but interesting to draw the attention, clicks, and views of your audience as well.
In this case, you might name your channel after the topic by using descriptive titles: “Epic Travel Tips”, “Sewing for Savvy Savants”, or “Actionable Finance School”, for example, tell you what the channel is about right in the name! If you were to come across these channel names, you would already know what to expect from their video content.
Others will use something more descriptive to help viewers and search engines understand more quickly what our channel is about and whether it’s relevant to their interests.įor example, suppose you are not pursuing a personal brand. Many people use their names if they are pursuing a personal brand. It’s how viewers and search engines discover your content.īecause your channel name appears on your videos, your channel homepage, and is used to get you into search results, it needs to be original and memorable. Your video names are the specific titles of each of the videos on your channel. It’s a crucial part of branding, which has a role in your overall success. Your channel name is the official name you use on YouTube to identify yourself and your topic. What is a YouTube channel name versus a video name?
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